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Women getting to work for golf
The very week that Augusta National unapologetically named its first two women members, women swarmed all over the aisles of the PGA Expo in Las Vegas.
Many of them were — excuse the phrase — manning exhibitions, and not just to provide eye candy for male PGA professionals buying for their shops. In fact, many of the women there had invented products or started companies that widen golf’s appeal.
A new training aid, baby garments, energy bar, junior golf dresses and wear-anywhere clothes for women — these are all things based on how women think about golf and the voids women have found in golf products. Here’s a look at some of the woman-engineered offerings at the Sands Expo in the Venetian:
The Birdie Bar: Debby Buck DeJonge’s parents owned a country club, so she’s lived her life in the game. A specialist in anti-aging products, her energy fuel has 230 calories, 6.5 grams of fat, 11.5 grams of protein, 4 grams of fiber and 19 grams of sugar. Furthermore, it tastes pretty good. It’s brand new on the market .
